Spend enough time in business and sooner or later you’ll experience or hear first-hand accounts of spectacular commercial flops for amazing, innovative products and technologies that appeared to address significant market needs. This happens to start-ups and large corporations alike. Invariably, the root cause of these failures is due to the company not properly understanding who their target market is, what its needs are, and how it really works. Being market-driven means, you are constantly focused on identifying and understanding your target markets, and build products, services and support offerings that not only meet or beat market needs but differentiate you from your competition.
Learn:
• What being market-driven really means.
• Examples of how it can rescue product launches and entire companies from teetering on the brink of failure.
• Identify your path towards becoming a resounding successes.
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